THE KROGER CO. | List charitable contributions of $10,000 or more

Status
6.66% votes in favour
AGM date
Previous AGM date
Proposal number
6
Resolution details
Company ticker
KR
Resolution ask
Report on or disclose
ESG theme
  • Governance
ESG sub-theme
  • Lobbying / political engagement
Type of vote
Shareholder proposal
Filer type
Shareholder
Company sector
Consumer Staples
Company HQ country
United States
Resolved clause
Resolved: The Proponent requests that the Board of Directors consider listing on the Company website any recipient of $10,000 or more of direct contributions, excluding employee matching gifts.
Whereas clause
-Whereas the Company's charitable contributions, properly managed, are likely to enhance the reputation of the Company
-Whereas increased disclosure regarding appropriate charitable contributions can create goodwill for our Company
-Whereas making the benefits of our Company's philanthropic programs better known is likely to promote the Company's interests:
- Whereas feedback from employees, shareholders, and customers could help guide the Company's future charitable giving process.
Supporting statement
Supporting Statement

Absent a system of accountability and transparency; some charitable contributions may be made unwisely, potentially harming the Company's reputation and shareholder value. Corporate philanthropic gifts should be given as much exposure as possible, lest their intended impact on goodwill is diminished. For example, if we gave to the American Cancer Society, thousands of our stakeholders might potentially approve of our interest in challenging this disease. Likewise, our support of Planned Parenthood could win the praise of millions of Americans who have had an abortion at one of their facilities. Educational organizations like the Southern Poverty Law Center have seen an increase in funding since they included several conservative Christian organizations on their list of hate groups. Our stakeholders and customers might be similarly enthused if we supported them. Be it the Girl Scouts, American Heart Association, Boys and Girls Club of America, Red Cross, or countless other possible recipients, our support should be publicly noted. Those who might disagree with our decisions can play a valuable role also.

Some charities may be controversial. Charitable contributions come from the fruit of our employee's labor and belong to our shareholders. Both groups represent a wide diversity of opinions. More importantly, we market ourselves to the general public and should avoid offending segments of this most critical group. It would be unfortunate if a charitable contribution resulted in lower employee morale and shareholder interest, much less a loss of potential revenue. Fuller disclosure would provide enhanced feedback opportunities from which our Company could make more beneficial choices.”

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