Meta (FACEBOOK, INC.) | Board Oversight of Data Protection Assessment - AI Chatbots at Meta (FACEBOOK, INC.)

Status
Filed
Previous AGM date
Resolution details
Company ticker
FB
Lead filer
Mercy Investment Services, Inc.
Resolution ask
Report on or disclose
ESG theme
  • Social
ESG sub-theme
  • Digital rights
Type of vote
Shareholder proposal
Filer type
Shareholder
Company sector
Technology
Company HQ country
United States
Resolved clause
RESOLVED, that shareholders of Meta Platforms, Inc. (Meta) urge the board of directors to oversee a data protection impact assessment on the companys collection of user interactions with generative artificial intelligence (AI) chatbots (voice and text) to personalize advertising and content. It should describe how Meta is ensuring appropriate use of, and opt-out procedures for, collection of this data. The assessment should be prepared at reasonable cost, omit confidential and proprietary information, and be made available on Metas web site.
Whereas clause
On October 1, 2025, Meta announced that, beginning December 16, 2025, it would start ?Improving Your Recommendations on Our Apps With AI at Meta?1. This means that the company will harvest data from users? daily conversational interactions with Meta?s AI products like AI chatbot, to further monetize their data. These interactions can be uniquely revealing, capturing intimate details of users? personal lives, relationships, health, and beliefs. While a user may be able to manage their ad preferences and feeds on Meta?s platforms, this does not prevent Meta from harvesting users? data. The company has provided no way for a user to fully opt out of this surveillance technology2. This is perhaps the most salient issue Meta is facing today. 97% of Meta's $36.5 billion 2024 Q1 revenue came from ads3. 2025 saw Meta spend nearly unprecedented amounts on its generative AI products4. If this evolution of technology is not done sustainably, the company risks not only legal and regulatory consequences but severely damaging the core of its business. More than half of all U.S. internet users?163 million people?are projected to use generative AI by 2029, making it one of the fastest-adopted technologies in modern history. Approximately one third of Americans under 30 already engage with AI several times daily, and it is projected that by 2029, more than 55 million Gen Z users (ages 18?34) will rely on these tools5. This will only intensify the problems stemming from the lack of information about how Meta uses their data. One study from Pew Research Center found that 67% say they understand little to nothing about what companies are doing with their personal data, and 73% believe they have little to no control over what companies do with that data6. eMarketer, an industry research group, cautioned that ?guardrails on ad placement within chatbot conversations need to be tight to prevent what could be perceived as exploitive targeting?7. This risk is heightened among children and teens by Meta embedding invasive AI data practices into daily online interactions without meaningful safeguards8. We know that social media impacts children?s brains differently than adults?9 and this escalation of surveillance advertising could disproportionately harm them. An assessment that discloses information about how the company is ensuring users have control over their own data would mitigate reputational, financial and legal risk from Meta?s generative AI offerings. 1 https://about.fb.com/news/2025/10/improving-your-recommendations-apps-ai-meta/ 2 https://rankingdigitalrights.org/bte25/companies/Meta 3 https://news.designrush.com/97-percent-of-meta-total-revenue-in-q1-2024-comes-from-ads 4 https://www.cnbc.com/2025/07/29/meta-ai-q2-earnings.html 5 https://www.emarketer.com/content/genai-user-forecast-2025 6 https://www.pewresearch.org/internet/2023/10/18/how-americans-view-data-privacy/ 7 https://www.emarketer.com/content/ai-consumer-behavior-trust-economy 8 htps://www.wsj.com/tech/ai/meta-ai-chatbots-sex-a25311bf 9 https://www.apa.org/news/apa/2022/social-media-children-teens

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