Bookings Holdings (formerly Priceline Group) | Assess Company Diversity and Inclusion Efforts at Bookings Holdings (formerly Priceline Group)

Status
Omitted
AGM date
Previous AGM date
Resolution details
Company ticker
BKNG
Lead filer
As You Sow
Resolution ask
Report on or disclose
ESG theme
  • Social
ESG sub-theme
  • Diversity, equity & inclusion (DEI)
Type of vote
Shareholder proposal
Filer type
Shareholder
Company sector
Consumer Discretionary
Company HQ country
United States
Resolved clause
Shareholders request that Booking Holdings publish annually a report, at reasonable expense and excluding proprietary information, assessing the Company's diversity and inclusion efforts. At a minimum the report should include:

the process that the Board follows for assessing the effectiveness of its diversity, equity and inclusion programs,

the Board's assessment of program effectiveness, as reflected in any goals, metrics, and trends related to its promotion, recruitment, and retention of protected classes of employees.
Whereas clause
Numerous studies have pointed to the corporate benefits of a diverse workforce. These include:

Companies with the strongest racial and ethnic diversity are 35 percent more likely to have financial returns above their industry medians.

Companies in the top quartile for gender diversity are 21 percent more likely to outperform on profitability and 27 percent more likely to have superior value creation.

A 2019 study of the S&P 500 by the Wall Street Journal found that the 20 most diverse companies had an average annual five year stock return that was 5.8 percent higher than the 20 least-diverse companies.

Despite such benefits, significant barriers exist for diverse employees advancing within their careers. Women enter the workforce in almost equal numbers as men (48 percent). However, women comprise only 22 percent of the executive suite. Similarly, people of color comprise 33 percent of entry level positions, but only 13 percent of the c-suite.

On its website, Booking Holdings states "With more than 150 nationalities across our employee base worldwide, diversity is at the core of our company culture, and we are committed to making our company one of the most diverse and gender-balanced tech companies in the world. We believe that when our workplaces reflect our customers and communities, we create a stronger business and a better future." Despite this statement, Booking Holdings has not released meaningful information that allows investors to determine the effectiveness of its human capital management programs related to workplace diversity. Stakeholders may become concerned that Booking Holdings' statements are corporate puffery, language described by the United States Federal Trade Commission as marketing exaggerations intended to "puff up" companies or products and not able to be relied upon by consumers and investors.

Investor desire for information on this issue is significant. As of October, 2020, USD1.9 trillion in represented assets released an Investor Statement on the importance of increased corporate transparency on workplace equity data. It stated:

It is essential that investors have access to the most up-to-date and accurate information related to diverse workplace policies, practices, and outcomes.
Supporting statement
Investors seek quantitative, comparable data to understand the effectiveness of the company's diversity, equity, and inclusion programs.

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